Essays about: "loyalty avoidance"
Showing result 1 - 5 of 9 essays containing the words loyalty avoidance.
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1. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE
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2. To Avoid, or Not to Avoid? A quantitative study of the reasons for brand avoidance and how they take form in avoidance behaviors.
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The concept of brand loyalty has gained extensive attention from academia and from companies, in an attempt to understand what makes consumers loyal to a brand. There is however a lack of understanding of what makes consumers avoid a brand. READ MORE
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3. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program
University essay from Högskolan i Jönköping/IHH, Marketing and LogisticsAbstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE
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4. The influence of corporate social responsibility on the level of corporate tax avoidance
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis empirically studies the relation between corporate social responsibility (CSR) and corporate tax avoidance. Based on a sample of 3304 observations between 2002 and 2014, I find that the CSR score of companies is negatively related to their effective tax rate. READ MORE
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5. Identity Brand Avoidance : Understanding the Interdependencies and Main Drivers of Brand Avoidance
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : As everyday consumers become more engaged with their products and services, it is apparent that they are more willing to associate with certain brands. While most existing literature focuses on creating strong consumer-brand relationships and fostering brand loyalty, there has only been an interest in brand avoidance in the last several years. READ MORE
