Essays about: "loyalty behavior"

Showing result 21 - 25 of 101 essays containing the words loyalty behavior.

  1. 21. Covid-19 pandemic effect on organizations : The study of Balance between employee's productivity and loyalty in scenario of working from home

    University essay from Umeå universitet/Företagsekonomi

    Author : Amrina Afrin; Muhammad Faraz Arif; [2021]
    Keywords : Covid-19; Pandemic; Productivity; Loyalty; Employee Motivation; Organization Production; Raw Material; and Employee Working from Home;

    Abstract : In this study, the main topic which we tried to study and understand is the qualitative study balance between employees’ productivity and loyalty in case of working from home during the period of Covid-19 pandemic in which both companies and employees are facing many restrictions and lockdown situations to follow only to keep themselves safe and others as well along with keeping their work going as well. As employees are integral part of any of the organization which are also the back bone of any of the company for its process, development and achieving its goal but at the same time when they are providing their efforts into work, they also consider themselves to be treated as rear commodity and they want their work to be appreciated well in the form of promotion, benefits (both financial and non-financial) and provide professional development opportunities for them. READ MORE

  2. 22. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

    University essay from Umeå universitet/Företagsekonomi

    Author : Mahabubul Alam; [2021]
    Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

    Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

  3. 23. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Anida Granov; [2021]
    Keywords : E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

    Abstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE

  4. 24. Customer engagement in second-hand fashion marketplaces after the pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Carla Lopez; Farrah Ouattara; [2021]
    Keywords : ;

    Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

  5. 25. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE