Essays about: "loyalty behavior"

Showing result 6 - 10 of 101 essays containing the words loyalty behavior.

1. 6. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
   Keywords : ;

   Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE

3. 7. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

4. 8. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

   University essay from Högskolan Dalarna/Institutionen för information och teknik

   Author : Yidan (Nickia) Liang; [2023]
   Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

   Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

5. 9. Negotiating Unwanted Outsider Status- A study of Gang Subculture among Rohingya Refugees in Bangladesh

   University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

   Author : Sourav Das; [2023]
   Keywords : Rohingya; Rohingya Refugees; Gangs; Refugee Gang; Deviant Subculture; Gang Subculture; Moral Panic; Folk devils; Law and Political Science; Cultural Sciences; Social Sciences;

   Abstract : The emergence of the refugee gang subculture has changed its focus from being a regional to a worldwide problem, drawing on the findings of previous studies. Many past studies suggest that the massive influx of Rohingya refugees from Myanmar has not only amplified existing socioeconomic challenges but has also fueled concerns within the host population in Bangladesh regarding organized gang violence. READ MORE

6. 10. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Per Fröderberg; Philip Rask; [2023]
   Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

   Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE