Essays about: "loyalty card thesis"

Showing result 1 - 5 of 8 essays containing the words loyalty card thesis.

1. 1. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Jacob Lundberg; Emil Svensson; [2022]
   Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

   Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

3. 2. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

   University essay from Akademin för utbildning och ekonomi

   Author : Lisa Smedley; [2013]
   Keywords : Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

   Abstract : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE

4. 3. Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden

   University essay from IHH, Marketing and Logistics

   Author : Bernhard Zachhuber; Per Adolfsson; [2012]
   Keywords : Marketing; Pricing; Customer; Customer Segment; Target Group; Loyalty; Behavioural Loyalty; Attitudinal Loyalty; Mecenat; Loyalty Card; Business Administration; Consumer; Behaviour; Repurchase; Purchase Decisions;

   Abstract : Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. READ MORE

5. 4. Pizzerias but not hairdressers : Market characteristics and customer reward programs

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Emma Ekström; [2011]
   Keywords : Customer reward program; market characteristic; purchase incentive; loyalty program; frequency program; reward program; loyalty card; stamp card; loyalty scheme; pizzerias; hairdressers; product type; marginal costs; differentiation.;

   Abstract : Firms commonly offer purchase incentives to customers to make them purchase repeatedly. One such strategy is to offer customer reward programs. Customer reward programs are one of the most widely studied areas within marketing and one of the most widely implemented marketing initiatives by practitioners. READ MORE

6. 5. Network constellations for mobile payments - Influence of the leading partner on NFC-based mobile digital wallets

   University essay from KTH/Bygg- och fastighetsekonomi

   Author : Mario Sánchez Garvín; [2011]
   Keywords : business network theory; mobile payments; mpayments; mobile digital wallet;

   Abstract : The mobile payments industry, which is currently at an early stage of development, is taking the direction to be established mainly as an NFC-based industry, and, moreover, led by the mobile digital wallets setting. A mobile digital wallet is a complete payment app for your NFC-enabled mobile phone that enables consumers to pay at stores at the point of sale with a mobile phone. READ MORE