Essays about: "loyalty card"
Showing result 1 - 5 of 17 essays containing the words loyalty card.
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1. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership. Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE
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2. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE
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3. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. READ MORE
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4. NFC – Great innovation is on the rise, but the market remains very fragmented. The diffusion of innovation using the example of Near Field Communication (NFC) multiapplication platform.
University essay from KTH/Industriell Marknadsföring och EntreprenörskapAbstract : The research is based in the Near Field Communication (NFC) market in Germany. Thetechnology is a standard for contactless information exchange via a NFC chip. Today mainlysuch chips are implemented into payment cards, member ship cards, public transport tickets etc. READ MORE
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5. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE