Essays about: "loyalty card"

Showing result 1 - 5 of 15 essays containing the words loyalty card.

  1. 1. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camilla Gonzalez; Sanne Swedenås; [2020]
    Keywords : Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

    Abstract : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. READ MORE

  2. 2. NFC – Great innovation is on the rise, but the market remains very fragmented. The diffusion of innovation using the example of Near Field Communication (NFC) multiapplication platform.

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : David Voges; [2017]
    Keywords : ;

    Abstract : The research is based in the Near Field Communication (NFC) market in Germany. Thetechnology is a standard for contactless information exchange via a NFC chip. Today mainlysuch chips are implemented into payment cards, member ship cards, public transport tickets etc. READ MORE

  3. 3. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carlotta Rathsack; Maximilian Hoffmann; [2016]
    Keywords : Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

    Abstract : AbstractIn a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE

  4. 4. Big Data in Practice: An Explorative Study of how Big Data Relates to Market Orientation within the FMCG Industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Malin Axelson; Rebecca Johansson; [2016]
    Keywords : Big Data; Loyalty card data; Market orientation; Market intelligence; FMCG Suppliers;

    Abstract : An enormous amount of data is created, stored and analyzed every day, hour and second. Companies all over the globe are receiving trillions of bytes of information from their customers, spurring the interest for 'Big Data' and the opportunities it provides. READ MORE

  5. 5. The impact of club card on store loyalty : An empirical study of a Swedish grocery retailer

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Sofia Ahlström; Niklas Wangsell; [2014]
    Keywords : loyalty; loyalty programs; customer loyalty; club card; behavioral loyalty; attitudinal loyalty; rewards; grocery retailer;

    Abstract : The aim of this study is to investigate whether club card loyalty have an impact on customers store loyalty. A secondary purpose is to distinguish which attributes of a loyalty card that ICA’s customers prefer, with the focus on the variables; direct- versus indirect rewards, monetary- versus nonmonetary rewards, necessary- versus luxury rewards and immediate- versus delayed rewards. READ MORE