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Showing result 1 - 5 of 17 essays matching the above criteria.

  1. 1. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jacob Lundberg; Emil Svensson; [2022]
    Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

  3. 2. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Winnberg; Frida Mårtensson; [2021]
    Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

    Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

  4. 3. Does reaching resonance give brands a free card? : A study of the strength in the consumer-brand relationship when the brand has reached the stage of brand resonance.

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camilla Gonzalez; Sanne Swedenås; [2020]
    Keywords : Consumer-Brand relationship; Brand Resonance; Brand Loyalty; Self-imagery; Ethical values; Social sustainability;

    Abstract : Increased consumer awareness together with the importance of sustainable consumption is currently a highly debated topic. Frequently, the media reports scandals from strong international brands, revealing information regarding deficiencies linked to the brands social sustainability efforts. READ MORE

  5. 4. NFC – Great innovation is on the rise, but the market remains very fragmented. The diffusion of innovation using the example of Near Field Communication (NFC) multiapplication platform.

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : David Voges; [2017]
    Keywords : ;

    Abstract : The research is based in the Near Field Communication (NFC) market in Germany. Thetechnology is a standard for contactless information exchange via a NFC chip. Today mainlysuch chips are implemented into payment cards, member ship cards, public transport tickets etc. READ MORE

  6. 5. Scan to Satisfaction : A qualitative approach: How the self-scanning technology affects the customer participation process and its outcomes.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Carlotta Rathsack; Maximilian Hoffmann; [2016]
    Keywords : Technology; SST; Sweden; grocery retail; customer perspective; customer behavior; customer participation; customer satisfaction; service-marketing;

    Abstract : Abstract In a constantly changing retail market environment, in which technology is observed as a key to strengthening the competitive advantage of the companies, self-service technology is in the center of the customer participation, and its resulting benefits are the task of this research to identify them. A few researchers have conducted a qualitative approach to understand the relationship between customer participation and its outcomes, customer satisfaction and customer loyalty. READ MORE