Essays about: "loyalty card"

Showing result 11 - 15 of 17 essays containing the words loyalty card.

1. 11. Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden

   University essay from IHH, Marketing and Logistics

   Author : Bernhard Zachhuber; Per Adolfsson; [2012]
   Keywords : Marketing; Pricing; Customer; Customer Segment; Target Group; Loyalty; Behavioural Loyalty; Attitudinal Loyalty; Mecenat; Loyalty Card; Business Administration; Consumer; Behaviour; Repurchase; Purchase Decisions;

   Abstract : Background      Catering to customer needs and wants by, at the same time, reaping maximum profits has, since the beginning of trade, been a tricky task for companies. Customer-segment pricing, i.e. READ MORE

3. 12. Pizzerias but not hairdressers : Market characteristics and customer reward programs

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Emma Ekström; [2011]
   Keywords : Customer reward program; market characteristic; purchase incentive; loyalty program; frequency program; reward program; loyalty card; stamp card; loyalty scheme; pizzerias; hairdressers; product type; marginal costs; differentiation.;

   Abstract : Firms commonly offer purchase incentives to customers to make them purchase repeatedly. One such strategy is to offer customer reward programs. Customer reward programs are one of the most widely studied areas within marketing and one of the most widely implemented marketing initiatives by practitioners. READ MORE

4. 13. Network constellations for mobile payments - Influence of the leading partner on NFC-based mobile digital wallets

   University essay from KTH/Bygg- och fastighetsekonomi

   Author : Mario Sánchez Garvín; [2011]
   Keywords : business network theory; mobile payments; mpayments; mobile digital wallet;

   Abstract : The mobile payments industry, which is currently at an early stage of development, is taking the direction to be established mainly as an NFC-based industry, and, moreover, led by the mobile digital wallets setting. A mobile digital wallet is a complete payment app for your NFC-enabled mobile phone that enables consumers to pay at stores at the point of sale with a mobile phone. READ MORE

5. 14. THE CLUB CARD AS A CUSTOMER REWARDS PROGRAM

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Carla Escalante Fischer; Korakote Luansagul; [2011]
   Keywords : loyalty programs; marketing strategy; customer retention; customer relationship management.;

   Abstract : In the current competitive market environment, customer loyalty efforts is one of the most important factors for achieving strategic success, especially considering that increased loyalty and customer satisfaction can have a positive influence on long-term financial performance of business entities. Since research has shown that retaining current customers can be more profitable than trying to find new ones, developing loyalty plays an important part in any marketing strategy aiming to create competitive differentiation and thus gain a unique position. READ MORE

6. 15. Loyalty Card Promotional Activity in Budget Hotel

   University essay from Institutionen för ekonomi

   Author : Fei Teng; [2010]
   Keywords : loyalty card; budget hotel; Swedish customer;

   Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE