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Found 3 essays matching the above criteria.

1. 1. THE CLUB CARD AS A CUSTOMER REWARDS PROGRAM

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Carla Escalante Fischer; Korakote Luansagul; [2011]
   Keywords : loyalty programs; marketing strategy; customer retention; customer relationship management.;

   Abstract : In the current competitive market environment, customer loyalty efforts is one of the most important factors for achieving strategic success, especially considering that increased loyalty and customer satisfaction can have a positive influence on long-term financial performance of business entities. Since research has shown that retaining current customers can be more profitable than trying to find new ones, developing loyalty plays an important part in any marketing strategy aiming to create competitive differentiation and thus gain a unique position. READ MORE

3. 2. Security and Infrastructure for Mobile Phone Payments using Near Field Communication

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Lovisa Corp; Mikael Mattsson; [2010]
   Keywords : ;

   Abstract : Near Field Communication (NFC) is a short distance radio frequency communication technology that is suitable for use in a mobile handset. The technology enables payment cards, transport tickets and access cards to be replaced by software in the handset, thereby creating a mobile wallet with virtual cards. READ MORE

4. 3. Loyalty Program Avoidance

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Timea Kalman; Emma Simonsson; [2010]
   Keywords : Loyalty; loyalty programs; loyalty avoidance; relationship marketing; relationship hindrance; loyalty cards membership cards.;

   Abstract : Loyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. READ MORE