Essays about: "loyalty case study"

Showing result 1 - 5 of 197 essays containing the words loyalty case study.

1. 1. The Relationship Status between Flexibility & Loyalty: 'It's Complicated' - Examining the Flexibility of European Integration and Enhanced Cooperation

   University essay from Göteborgs universitet/Juridiska institutionen

   Author : Ella Näslund; [2024-02-19]
   Keywords : European Union; EU law; European integration; differentiated integration; enhanced cooperation; flexibility; the principle of loyalty;

   Abstract : This thesis examines the ever-evolving landscape of European integration, focusing on differentiation in the shape of enhanced cooperation and flexibility in relation to loyalty. The principle of loyalty, a cornerstone of the European Union, is analysed in the light of differentiated integration, explicitly focusing on enhanced cooperation. READ MORE

3. 2. Reputation Management in a Digital Age : How start-ups control their online reputation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Fanny Jacobsson; Lo Meh Paw; [2024]
   Keywords : Online Reputation Management; Brand Equity; Startups; Image;

   Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE

4. 3. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

5. 4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

   University essay from

   Author : Yiming Yuan; Ziying Lai; [2023]
   Keywords : ;

   Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

6. 5. Gender dimension in the informal trade networks in the ECOWAS region: the case of the Nana Benz

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Gloria Sánchez Sánchez; [2023]
   Keywords : Social Sciences;

   Abstract : This research focuses on the determinants of participation in informal trade and firms for women in West Africa using the example of the Nana Benz in Togo as a case study. Women have been involved in informal trade for centuries, yet their role tends to be overlooked due to gender inequalities. READ MORE