Essays about: "loyalty loop"

Found 4 essays containing the words loyalty loop.

  1. 1. The Customer Journey of Electric Vehicles in The South Korean Market

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Back; Olivia Svensson; Pauline Weiler; [2021-06-23]
    Keywords : Electric Vehicles; Customer Journey; South Korea; Touch Points;

    Abstract : The customer journey is a complex phenomenon which consists of numerous touch points. The customer journey is not only constructed through touch points but also by the level of involvement that the journey is characterized by. READ MORE

  3. 2. From Loyalty to Disloyalty : Exploring negative consumer-brand relationships in social media

    University essay from Jönköping University

    Author : Nikolay Nikolov; Juan Pablo Gonzalez; [2020]
    Keywords : consumer; brand; consumer-brand relationships; brand loyalty; loyalty loop; brand hate; brand abandonment;

    Abstract : Brand loyalty has been studied extensively in consumer-brand relationship literature. However, the negative side of these relationships has not been studied to the same degree. This paper starts with Court et al. READ MORE

  4. 3. All you have to do is ask: Innovation and value creation in the post-consumer apparel industry

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Danielle Arzaga; [2017]
    Keywords : clothing take back; closed-loop business model; reverse supply chain; remanufacturing; apparel industry; Business and Economics;

    Abstract : This study aims to explore the development of a self-motivated (e.g. not policy or regulation initiated) closed-loop, clothing take-back program within a large sized enterprise in the fashion/apparel industry. READ MORE

  5. 4. DIGITAL-WOM - HOW IT IMPACTS SATISFACTION & LOYALTY POST-PURCHASE

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Staffan Steneryd; Ralph Segervik; [2011]
    Keywords : Word-of-mouth; customer loyalty; customer satisfaction; cognitive dissonance; conspicuous consumption; two-way communication; online reviews;

    Abstract : Research on satisfaction, loyalty and Word-of-Mouth (WOM) behavior has made considerable progress within recent years, but important aspects remain neglected. In this thesis we argue that digital-WOM (product opinions online) plays an increasingly significant role in consumer purchase decisions. READ MORE