Essays about: "loyalty marketing"

Showing result 16 - 20 of 265 essays containing the words loyalty marketing.

1. 16. Don't say the "S"word. The Impact of Buzzwords on Brand Trust.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lina Radilovic; August Strom; Salomé Morel Cavailhes; [2023]
   Keywords : Buzzword; sustainability; linguistics; brand image; brand trust; relationship management; brand loyalty.; Business and Economics;

   Abstract : Purpose: To investigate the impact of buzzwords on consumers' perceptions of marketing messages and their impact on brand trust. Design/methodology/approach: This paper adopts a qualitative and quantitative research method. READ MORE

3. 17. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
   Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

   Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE

4. 18. Leveraging Service Recovery as a Marketing Tool

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Daniel Mubiru; Fiona Nyamache; [2023]
   Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

   Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

5. 19. The impact of onboarding andnurturing fans : A qualitative research of Swedish ice hockeyorganizations strategies in their interaction withoccasional and devoted fans

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Alexander Andlöw; Gustaf Carlgren; [2023]
   Keywords : Relationships; Relationship marketing; Engagement; Loyalty; Devoted fans; Occasional fans; Ice hockey organizations; Sweden;

   Abstract : With the constant challenge of successfully appealing to new customers andnurturing the relationships that sports organizations have created with theircustomers, well-thought-out and adapted strategies are required incommunication. Since organizations from the sports industry are characterizedby great competition from other organizations but also from other industriessuch as the entertainment industry, a clear and well-thought-out approach isneeded for how customers are to be engaged and build loyalty. READ MORE

6. 20. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

   University essay from

   Author : Chau Le; Nhan Chau; [2023]
   Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

   Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE