Essays about: "loyalty programs"

Showing result 21 - 25 of 52 essays containing the words loyalty programs.

1. 21. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Alexis Tubulekas; [2017]
   Keywords : Personalized communication; personalized email; loyalty program; customer communication;

   Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE

3. 22. Exploring merchants’ adoption of mobile payments A qualitative study on Swedish merchants’ perspectives

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Ming Thoi; [2016-09-21]
   Keywords : Mobile payments; Merchants; Installed base; Network effects; Lock-in; Digital platforms; Path dependency; Multi-sided markets; Apps;

   Abstract : People have increased their usage of mobile devices in many aspects of their daily lives, especially within mobile payments. Mobile payments are expected to pave the way for an emerging cashless society. Merchants are considered those that create the market for other stakeholders by offering mobile payment instruments and services. READ MORE

4. 23. The Flying Frustration : A study of customer frustration within the SAS EuroBonus program

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Amanda Simmeborn; Paulina Åberg; [2016]
   Keywords : Customer frustration; Satisfaction construct; Frequent flyer program;

   Abstract : In today's competitive marketplace, relationship marketing has become an important factor. Companies want to achieve customer loyalty through sustainable long-term relationships with customers, especially in the service industry. Thus, companies implement loyalty programs, and conduct consumer research to evaluate the success of these programs. READ MORE

5. 24. Me, Myself and My Loyalty Program

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Ulrika Jakobsson; Carolina Ljungquist; [2016]
   Keywords : One-to-one Marketing; Tailoring; Personalization; Customization; Loyalty program;

   Abstract : In the current competitive business environment companies strive to build closer ties with its customers. Two of the marketing initiatives that firms are increasingly investing in are one-to-one marketing and loyalty programs. READ MORE

6. 25. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

   University essay from

   Author : Jesus Mendoza; Daniel Gonzalez; [2016]
   Keywords : loyalty; customer reward program; grocery store; share of wallet;

   Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE