Essays about: "loyalty programs"

Showing result 6 - 10 of 52 essays containing the words loyalty programs.

  1. 6. The Privacy Club : An exploratory study of the privacy paradox in digital loyalty programs

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Lilly Johansson; Gustaf Rystadius; [2022]
    Keywords : Privacy concerns; Privacy paradox; Personalization; Digital loyalty program; Loyalty program; Privacy calculus; Qualitative inquiry; Cognitive bias; Non-rational behavior;

    Abstract : Background: Digital loyalty programs collect extensive personal data, but literature has so far neglected the aspect of privacy concerns within the programs. The privacy paradox denotes the contradictory behavior amongst consumers stating privacy risk beliefs and actual behavior. READ MORE

  3. 7. Challenges and opportunities of blockchain-based system for energy communities

    University essay from Luleå tekniska universitet/Datavetenskap

    Author : Elyas Khorasani; [2022]
    Keywords : Energy communities; Blockchain; Rewarding systems; Loyalty programs; Green energy incentives;

    Abstract : Blockchain technology has attracted a lot of interest recently. Many different sectors from all over the world are now researching the technology to find any prospective uses that can enhance their company. READ MORE

  4. 8. Ambulatory In-Home Services in the US Healthcare System : A Case Study in Adoption of the Mobile Integrated Health Program

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Elsa Sundling; [2022]
    Keywords : Mobile Integrated Health; Healthcare Innovation; Diffusion of Innovation; Early-Stage Implementation; Mobile Integrated Health; Sjukvårds Innovation; Spridning av Innovation; Tidig Implementering;

    Abstract : Overcrowded emergency departments (EDs) are a critical problem in healthcare, and emerging technology presents new solutions to this problem. One solution is ambulatory in-home services, like Mobile Integrated Health (MIH) programs, offering care to patients inside of their homes using telehealth technology. READ MORE

  5. 9. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jacob Lundberg; Emil Svensson; [2022]
    Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

  6. 10. The role of Cryptocurrency in shaping customer loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
    Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

    Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE