Essays about: "loyalty reward porgram"

Found 1 essay containing the words loyalty reward porgram.

  1. 1. The role of Cryptocurrency in shaping customer loyalty

    University essay from Umeå universitet/Företagsekonomi

    Author : Jose Ildefonso Gongora Chavez; Vijitha Dasanayaka; [2022]
    Keywords : cryptocurrecies; cryptocurrency; cryptos; loyalty programs; loyalty reward porgram; reward porgram; loyalty;

    Abstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE