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Found 5 essays matching the above criteria.

  1. 1. Does card loyalty increase customer loyalty? : Evidence from a Swedish context with a regional focus.

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Jacob Lundberg; Emil Svensson; [2022]
    Keywords : Loyalty programs; customer loyalty; loyalty schemes; card loyalty; loyalty card; attitudinal loyalty; behavioral loyalty; composite loyalty; brand loyalty.;

    Abstract : Purpose: The aim of the study is to investigate if card loyalty increases attitudinal and behavioral loyalty of the customers, with a loyalty program (LP) membership.   Theoretical approach: The thesis is based on previous literature on loyalty programs and customer loyalty. READ MORE

  3. 2. Evaluation of the Profitability of Quality of Experience-based Resource Allocation Deployment in LTE Network : A Techno-economic Assessment based on Quality of Experience in Video Traffic

    University essay from KTH/Radio Systems Laboratory (RS Lab)

    Author : Uri Arta Ramadhani; [2017]
    Keywords : Quality of Experience; radio resource management; video quality; mean opinion score; revenue loss; upplevad kvalitet; radio resurshantering; videokvalitét; medelvärde av graderingarna; inkomstförlust;

    Abstract : In the current mobile telecommunication market, with slow growth in mobile subscriptions and increasing traffi demand, each mobile operator needs to manage their customer loyalty in order to maintain position in the market. To retain their customer's loyalty, the user quality of satisfaction needs to be preserved. READ MORE

  4. 3. Can loyalty schemes be applied to all types of luxury brands?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sally-Anne Amakye; Farhan Rashid Ahmed Ansari; Effrosyni Tigka; [2015]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  5. 4. Make a customer, not a sale : A study on customer's perception of loyalty programs

    University essay from Marknadsföring

    Author : Louise Anderson; [2013]
    Keywords : ;

    Abstract : The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. READ MORE

  6. 5. The accuracy of customer reward program as loyalty marketing tool

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Philip Law; [2008]
    Keywords : loyalty marketing; customer reward program; loyalty; loyalty schemes; loyalty card; CRM; Customer Relationship Management; Tesco; Clubcard; kundlojalitet; lojalitetsprogram; marknadsföring ;

    Abstract : Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). READ MORE