Essays about: "loyalty types"

Showing result 1 - 5 of 49 essays containing the words loyalty types.

  1. 1. The effects of different acquisition strategies on brand equity and purchase intention

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Pupu Jin; [2023]
    Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

    Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

  3. 2. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Amanda Rudälv; [2023]
    Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

    Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE

  4. 3. The four dimensions of Putin : AN IDEAL TYPE ANALYSIS OF VLADIMIR PUTIN’S NATIONALISM

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Aleksandr Shpadi; [2022]
    Keywords : nationalism; ideal type; Vladimir Putin; Russia; civic nationalism; multiculturalism; ethnicity; identity; patriotism;

    Abstract : Vladimir Putin has been President of Russian Federation for almost 20 years. Powerful politicians of that importance and duration warrant research to understand their personal beliefs in a variety of topics. READ MORE

  5. 4. Challenges and opportunities of blockchain-based system for energy communities

    University essay from Luleå tekniska universitet/Datavetenskap

    Author : Elyas Khorasani; [2022]
    Keywords : Energy communities; Blockchain; Rewarding systems; Loyalty programs; Green energy incentives;

    Abstract : Blockchain technology has attracted a lot of interest recently. Many different sectors from all over the world are now researching the technology to find any prospective uses that can enhance their company. READ MORE

  6. 5. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment

    University essay from SLU/Dept. of Economics

    Author : Aran Candil Sulayman; David Hartman; [2022]
    Keywords : CRM; e-CRM; contingency theory; digitalization and performance; large-scale firms;

    Abstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE