Essays about: "loyalty"

Showing result 1 - 5 of 545 essays containing the word loyalty.

  1. 1. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  3. 3. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE

  4. 4. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE

  5. 5. Survival in the Retail Apocalypse : A qualitative study about surviving the retail apocalypse as a retailer

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Måns Nilsson; Christoffer Oveby; [2020]
    Keywords : ;

    Abstract : The retail apocalypse has a significant impact on the retail sector as we know it. The retail apocalypse is the reason for a harsh economic climate for physical retail stores throughout the world. The purpose of this study was to examine how sales personnel in retail stores can act as a competitive advantage when facing the retail apocalypse. READ MORE