Essays about: "loyalty"
Showing result 1 - 5 of 559 essays containing the word loyalty.
-
1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
-
2. A firm´s legal control over confidential information. A study on proactive management of trade secrets and post-employment obligations in an employment contract
University essay from Göteborgs universitet/Juridiska institutionenAbstract : Driven by an extreme pace of technological advancement, firms in the intellectualized economy are participants in an unprecedented race to innovate. To succeed in the business arena, firms must be smart in their approach to innovate in order to capture and control the very innovations that define them. READ MORE
-
3. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.
University essay from Göteborgs universitet/Graduate SchoolAbstract : MSc in Marketing and Consumption.... READ MORE
-
4. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers
University essay from Göteborgs universitet/Graduate SchoolAbstract : MSc in Logistics and Transport Management.... READ MORE
-
5. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry
University essay from Umeå universitet/Företagsekonomi; Umeå universitet/FöretagsekonomiAbstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE
