Essays about: "lu cheng"

Showing result 1 - 5 of 26 essays containing the words lu cheng.

  1. 1. Not All Heros Wear Capes

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Fang Cheng; Hanna Åstrand; [2023]
    Keywords : Keywords: Emotion Creation; Brand Archetype; Myth-telling; System 1; Hero; Ordinary People; Hero’s Journey; Business and Economics;

    Abstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE

  3. 2. Examine the Impact of Attractiveness of Social Media Influencers on Douyin User Purchase Intentions: A Quantitative Study of Sportswear Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zehui Sun; Xiaoyuan Cheng; [2023]
    Keywords : Social media influencer; Influencer marketing; Source attractiveness; Consumer attitude; Purchase intention; Business and Economics;

    Abstract : Thesis purpose: The objective is to understand the impact of social media influencers’ familiarity, likeability and similarity on the purchase intention of Douyin users, particularly in the sportswear industry. Methodology: This study has utilised a quantitative method based on a positivist philosophical position, and followed a deductive approach. READ MORE

  4. 3. Turbulent Boundary Layers Modelling with Deep Operator Networks

    University essay from KTH/Skolan för teknikvetenskap (SCI)

    Author : Yu-Cheng Lu; [2023]
    Keywords : Turbulent Boundary Layers; Pressure Gradient; Composite Profiles; Deep Operator Networks; Sensitivity Analysis Nyckelord på svenska;

    Abstract : This thesis project aims to advance the modelling of pressure gradient turbulent boundary layers (PG TBLs) and offer new insights into TBLs modelling. Previous analytical studies have explored various mathematical models, but this research introduces an extended unstacked Deep Operator Networks (DeepONets) architecture with double outputs and five branch parameters. READ MORE

  5. 4. IFRS Impact on Swedish Companies

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Gunnervall; Jiahe Cheng; [2023]
    Keywords : Value Relevance; Linear Regression Analysis; IFRS Implementation; Ohlson Model; Market Value of Equity; Book value of equity; Earnings.; Business and Economics;

    Abstract : This thesis aims to investigate whether the implementation of IFRS has affected the accounting quality in Swedish companies. The results of this study is analyzed through the theory of information asymmetry and previous empirical studies. READ MORE

  6. 5. Energy Landscapes for Early T Cell Development

    University essay from Lunds universitet/Beräkningsbiologi och biologisk fysik - Genomgår omorganisation

    Author : Yukun Cheng; [2022]
    Keywords : Physics and Astronomy;

    Abstract : T cell lineage development from an early thymic progenitor involves programmed shutoff of progenitor gene expression, upregulation of T cell specification genes, and proliferation. This biological system has been deeply studied and a gene regulatory network (GRN) that can accurately describe the system has been presented. READ MORE