Essays about: "luxury advertisement"

Found 5 essays containing the words luxury advertisement.

1. 1. Real-time marketing effects on brand in social media

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Therese Bengtsson; Daniel Håkansson; [2015]
   Keywords : RTM; newsjacking; brand equity; brand awareness; content; engagemen;

   Abstract : Purpose: The purpose of this research is to investigate whether RTM-advertising is a more effective and attractive way of creating social media content compared to traditional social media marketing, and if so, provide insights on what makes it successful. The objective is also to get a greater understanding if such real-time marketing may affect the consumers’ perception of a brand due to the lack of time to consider the content of the marketing message. READ MORE

3. 2. Marketing strategies in luxury fashion SMEs : The dream about Mary Katrantzou

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : SANDRA SILJESTEDT; [2014]
   Keywords : marketing strategies; digital marketing; luxury fashion; branding; brand identity;

   Abstract : Purpose: The purpose of this study is to critically examine the marketing strategy and marketing communication within a luxury fashion SME, the case of Mary Katrantzou. Methodology: This report has been conducted in a qualitative approach and six employees at the case study company have been interviewed. READ MORE

4. 3. Spam as an Advertising Tool : Possibilities in drawing people’s attention using carefully thought-out and aimed at the right market spam advertisement

   University essay from IHH, Företagsekonomi

   Author : Elina Ormane; [2012]
   Keywords : marketing; direct marketing; e-mail; spam; advertising technique; advertising tool; mailing; attitude and perception;

   Abstract : It has been considered that spam is one of the worst advertising tools in the Internet because of wide range of porno, Viagra, luxury brands’ replicas and other unwanted mailings all over the world; nevertheless, a lot of companies continue to use this tool for products’ or services’ introduction to their potential clients and partners. According to the author’s personal four-year-experience in marketing field, the mostly asked question by companies is how to advertise the product or service to new potential partners or clients using spam without losing the reputation of the company. READ MORE

5. 4. A walk through Luxury land

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : JOHAN EDBERG; [2010]
   Keywords : luxury brands; lacoste; premium brands; brand building; fashion marketing; dentity; image; image analysis; gucci; burberry; morris;

   Abstract : This thesis is about how high level brands communicate their brands to the audience. The thesis consists of analyses of the identity and images of two luxury brands, Gucci and Burberry and two premium brands, Lacoste and Morris. The purpose is to clarify the identity of the brands, by carrying out analysis as well as interviews with key personnel. READ MORE

6. 5. The Role of Art in Advertising

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Henrik Callerstrand; [2010]
   Keywords : Art in advertising; Ad creativity; Ad effort; Ad cost; Luxury perceptions;

   Abstract : Art and advertising, although ideologically separated by the notion of business, carry out their existences intertwined. Still, there is little research today concerning what it is that brings about the positive effects that we see. READ MORE