Essays about: "luxury behaviour in China"

Found 4 essays containing the words luxury behaviour in China.

  1. 1. What drives consumers to keep the top-tier elite membership of premium hotels : Economic Needs or Spiritual Needs?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Liujia Cheng; Zheren Jiang; [2021]
    Keywords : Top-tier elite membership of premium hotels; Maslow’s Hierarchy of Needs; Economic needs; Spiritual needs;

    Abstract : It is well recognized that due to customers’ ever-growing material and cultural needs for a better life, an increasing number of people choose to experience premium hotels on their work trips or personal travels to keep top-tier elite membership of premium hotels. Previously, most luxury consumption research showed that higher needs drive consumer behaviour, such as identifying recognition and self-esteem. READ MORE

  3. 2. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Suvi Lukkarinen; Wei Xing; [2012]
    Keywords : uxury consumer behaviour; China; Finland; comparative study;

    Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

  4. 3. Luxury Sector in China : Behaviours toward French Luxury Brands

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Stéphanie Thomas; Valentin Alexandre; [2012]
    Keywords : China; French; luxury; LVMH; cultural dimensions; individualism; collectivism; Confucianism; social classes; inequalities; social marker; country-of-origin effect; stereotypes;

    Abstract : Purpose: How Chinese people behave toward French Luxury Brands? Method: This paper is built on a deductive approach following three main hypotheses. Secondary datawere retrieved from books, studies and articles found in Halmstad library and several databases. READ MORE

  5. 4. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China

    University essay from IHH, Företagsekonomi

    Author : Elena Shin; Maud Bouxirot; [2005]
    Keywords : Marketing; consumer behaviour; luxury market in China;

    Abstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE