Essays about: "luxury brand and consumer behaviour"

Showing result 1 - 5 of 6 essays containing the words luxury brand and consumer behaviour.

  1. 1. Value co-creation and Industry 4.0 : A comparative cross-case study of luxury vs. fast-fashion brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dumitru Lopusneac; [2020]
    Keywords : co-creation; industry 4.0; fashion; luxury; fast-fashion;

    Abstract : Consumers have changed their behaviour from passive roles to active ones, demanding their beloved brands to be integrated into long-lasting customer-brand relationships. With this ideology, which is the basis for the S-D logic, there is an on-going scientific debate on the value co-creation phenomenon and its effects on sustaining long-term brand-customer relationships in the context of the fashion industry. READ MORE

  3. 2. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Meiyuan Huang; Annie Guu; [2015]
    Keywords : nation brand image; consumer behaviour;

    Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE

  4. 3. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Suvi Lukkarinen; Wei Xing; [2012]
    Keywords : uxury consumer behaviour; China; Finland; comparative study;

    Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

  5. 4. Love of brand : a story of an on-going romance

    University essay from Sektionen för hälsa och samhälle

    Author : Berivan Amin; Danielsson Malin; [2012]
    Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

    Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE

  6. 5. Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands

    University essay from Företagsekonomiska institutionen

    Author : Carole Ginman; Charlotte Lundell; Catherine Turek; [2010]
    Keywords : Luxury; Brands; Co-Branding; Associations; Consumer Behaviour;

    Abstract : A strong brand is important for all companies; however, it is imperative for the success of a luxury fashion house as the image is one of its core assets. As strategic alliances are increasing in popularity the effect they have on how customers look at the partner brands is both interesting for the general person, but also – and more importantly – vital knowledge for companies pondering such a strategic move. READ MORE