Essays about: "luxury counterfeit"

Found 5 essays containing the words luxury counterfeit.

  1. 1. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sonya Martinsson; Josefine Svensson; Rebecca Jönsson; [2022]
    Keywords : Counterfeit products; Brand equity; Louis Vuitton; Gucci; Michael Kors; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. READ MORE

  3. 2. To download a movie or to buy fake branded clothes? : a study of consumers’ attitudes towards counterfeited and pirated products.

    University essay from Sektionen för hälsa och samhälle

    Author : Jamal Natour; Rewa Leila Anabtawi; [2012]
    Keywords : Counterfeit products; Piracy; Consumer attitude; Physical products; Digital products; Luxury brands; Genuine luxury brand; Illicit forged products;

    Abstract : Purchasing counterfeited luxury products and downloading pirated items have becomemore common nowadays. Fashion and IT industries are affected negatively by consumers’supportive attitude towards piracy and counterfeits. Many luxury branded companies havetheir exclusive brand names stolen by counterfeits producers. READ MORE

  4. 3. The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective

    University essay from Ekonomihögskolan, ELNU

    Author : Arvid Cademan; Richard Henriksson; Viktor Nyqvist; [2012]
    Keywords : Branding; Luxury brands; Counterfeit products; Customer-Based Brand Equity; Brand Associations; Perceived Quality;

    Abstract : Introduction: Counterfeiting is considered as the crime of the 21st century. A highly affected market of counterfeits is the market of luxury branded goods. These goods are bought by consumers who want to express their social class and belonging by being admired, recognized and accepted by other people. READ MORE

  5. 4. Conspicuous Consumption of Counterfeit and Luxury Products : A cross-cultural study between Scandinavia and Eastern Asia

    University essay from Ekonomihögskolan, ELNU

    Author : Antonia Eriksson; Emmy Hall; Emelie Pettersson; [2012]
    Keywords : Counterfeits; luxury; conspicuous consumption; culture; East Asia; Scandinavia; identity;

    Abstract : This research includes a cross-cultural study between Scandinavia and eastern Asia that are considered to be one individualist (Scandinavia) and one collectivist (east Asia) culture. The purpose is to study the effects of conspicuous consumption regarding counterfeits and luxury products amongst two different cultures. READ MORE

  6. 5. A Time of Reckoning -Counterfeiting and anti-counterfeiting strategies in the light of brand theory and consumerbehaviour: Case study Nokia Mobile enhancements and Vertu Handset

    University essay from Göteborgs universitet/Graduate Business School

    Author : Sofia Gunnarsson; [2007-07-19T15:20:29Z]
    Keywords : ;

    Abstract : The harmfulness of counterfeiting to sales of genuine goods aside, this paper will focus on the effect counterfeiting has on the brand value of the counterfeited brand. The empirical results indicate that counterfeits allow the consumers to delink the brand from the product, making the general anti-counterfeiting strategies poorly adjusted to this reality. READ MORE