Essays about: "luxury goods"

Showing result 1 - 5 of 49 essays containing the words luxury goods.

1. 1. Do you purchase you-products? A quantitative study analyzing the mediating effects of self-congruence and satisfaction on the purchase intention of masstige home goods

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Kajsa Dahlberg; Vilgot Bergmark; [2023]
   Keywords : Masstige; Self-congruence; Purchase intention; Consumer behavior; Everyday products;

   Abstract : In contrast to earlier times, middle-class consumers are now more inclined to purchase products that offer superior quality and taste. The new middle segment is called "masstige" as it bridges the "mass" production of "prestige" items. READ MORE

3. 2. Tick-Tock: Time to invest? : A Study of the Investment Performance of Luxury Watches versus Traditional Assets

   University essay from Linköpings universitet/Produktionsekonomi

   Author : Gustav Sjöstedt; Sara Mannerford; [2023]
   Keywords : Veblen goods alternative assets traditional assets luxury watches hedonic pricing method hedonic characteristics regression analysis Sharpe ratio Treynor ratio CAPM Jensen’s alpha;

   Abstract : Background: This study discusses the phenomenon of luxury goods as investment assets,focusing on luxury watches in particular. The rise of globalization and increased wealth,particularly among the middle and high-income groups in developing countries, hascreated a larger potential customer base for luxury items. READ MORE

4. 3. Consumers' involvement of online luxury purchases

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Rubar Onursal; Nor Reda; [2022]
   Keywords : Online luxury; Consumer behavior; Theory of planned behavior; Different generational cohorts.;

   Abstract : ABSTRACT  Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors:   Nor Reda  Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou  Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online?  Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE

5. 4. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Tiffany Khayyami; Amina Amin; [2022]
   Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

   Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

6. 5. Swedish Luxury Leading the Way Toward Sustainable Change : An explorative study investigating sustainable change in the Swedish luxury goods industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Emmie Dejin; Amanda Lindström; Alicia Åberg; [2021]
   Keywords : ;

   Abstract : Background: Luxury is growing in market size and a wider group of consumers are setting new demands in the industry. The increasing awareness of the environment has put the industry in a direction towards sustainable change. READ MORE