Essays about: "luxury industry"

Showing result 1 - 5 of 41 essays containing the words luxury industry.

  1. 1. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  2. 2. Save water, drink champagne! A case study of how a luxury company can use a digital customer interaction to enhance value.

    University essay from Göteborgs universitet/Graduate School

    Author : Lisa Sahlin; Maria Olsson; [2019-07-09]
    Keywords : user innovation; customer involvement; community; digital user community; digitalization; luxury industry;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  3. 3. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation; Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  4. 4. MILLENNIALS BRAND LOYALTY IN THE FASHION INDUSTRY & THE ROLE OF BRAND IDENTITY

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Ali Hassanzadeh; Tara Namdar; [2018]
    Keywords : MILLENNIALS; BRAND LOYALTY; BRAND IDENTITY; FASHION INDUSTRY;

    Abstract : Brand loyalty has long been an important factor for companies’ sustainability and profitability, as it is less expensive to retain existing customers than acquiring new ones. In correlation to the importance of brand loyalty, there is a new vast generation, called the millennials’ or generation Y coming in to the market that is different than any generation before. READ MORE

  5. 5. IN THE MIDDLE OF EVERYWHERE : A Hypothetical Studies for a New Travel Hub Between Europe and Asia

    University essay from Umeå universitet/Kulturgeografi

    Author : Aditya Billy Christofel; [2018]
    Keywords : air transport; airline network; hub-and-spoke; transport geography;

    Abstract : The development of air transport industry contributes to the economic growth worldwide. It evolves from a luxury form of transportation to an affordable and quick way to move between places. READ MORE