Essays about: "luxury industry"
Showing result 11 - 15 of 84 essays containing the words luxury industry.
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11. Evaluating and Designing an Engaging Mobile Application Feed by Using Persuasive Design
University essay from Lunds universitet/Ergonomi och aerosolteknologi; Lunds universitet/Certec - Rehabiliteringsteknik och DesignAbstract : Modeindustrin är en av de främst bidragande faktorerna till människors koldioxidutsläpp. Följaktligen har efterfrågan på second-hand ökat och marknaden har agerat därefter. Ett företag som tillhandahåller denna tjänst är Vestiaire Collective, som erbjuder en second-hand-applikation online för märkesvaror. READ MORE
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12. The Impact of Social Media Marketing on Customer Loyalty
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. READ MORE
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13. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE
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14. Virtual Luxury: A reality or a mirage? An exploratory study on the impact of blockchain technologies in the value creation for the luxury fashion industry
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The nationwide lockdowns experienced during the past couple of years have accelerated the pace of digitalization as people had to manage different tasks using the internet and other digital tools. This has impacted different sectors and industries among which is the luxury fashion industry, known for their conservative attitude in adopting innovative technologies. READ MORE
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15. Green or Blue? Am I being ‘washed’? The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. READ MORE