Essays about: "luxury industry"
Showing result 16 - 20 of 84 essays containing the words luxury industry.
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16. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE
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17. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE
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18. Prudential Value in the Luxury Industry - Prada or nada? A qualitative study of how wellbeing and meaningfulness met the luxury industry
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The purpose of this study is to examine how prudential value manifests itself in a commercial luxury setting. Even though the concepts of luxury and value are substantially researched topics, there is no real consensus on their conceptualisation. READ MORE
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19. Online reviews’ influence on purchase decisions within the Hotel Industry
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry? Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE
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20. When COVID-19 changes the rules: Interplay of innovation and crisis in the Luxury fashion industry : A Case Study of an Italian Fashion Brand: Herno
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : The research study aims to delve deeper into analyzing the interplay between crisis and innovation to delineate the key drivers influencing innovation during the crisis. The literature review discusses innovations during the time of crisis and how they become long-term changes with systemic effects for the companies. READ MORE