Essays about: "luxury industry"

Showing result 21 - 25 of 84 essays containing the words luxury industry.

  1. 21. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  3. 22. Customer engagement in second-hand fashion marketplaces after the pandemic

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Carla Lopez; Farrah Ouattara; [2021]
    Keywords : ;

    Abstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE

  4. 23. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Moen Asif; Sarah Asif; [2021]
    Keywords : Second-hand clothing; Environmentally-relevant personal values; Biospheric values; Altruistic values; Egoistic values; Hedonic values; Purchase intention; Theory of planned behavior.; Business and Economics;

    Abstract : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. READ MORE

  5. 24. Stay exclusive or go inclusive : Exploring consumers’ perception of luxury fashion brands’ use of digital channels and disruptive technologies.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Jessica Alverönn Oresvärd; Charlotta Herkommer; Sandra Siljevik Laine; [2021]
    Keywords : Luxury fashion; Digitalisation; Digital channels; Disruptive technologies; Consumer perception; Exclusivity;

    Abstract : Background and problem: The perception of luxury fashion has been shaped throughout history with well-known brands’ innovative strategies and designs. Along with its crafts and arts, exclusivity has been one of the main pillars of luxury fashion, creating the perception of luxury fashion products only being available to the ‘elite’; which has been feasible to maintain in an analog society. READ MORE

  6. 25. Swedish Luxury Leading the Way Toward Sustainable Change : An explorative study investigating sustainable change in the Swedish luxury goods industry

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Emmie Dejin; Amanda Lindström; Alicia Åberg; [2021]
    Keywords : ;

    Abstract : Background: Luxury is growing in market size and a wider group of consumers are setting new demands in the industry. The increasing awareness of the environment has put the industry in a direction towards sustainable change. READ MORE