Essays about: "luxury industry"

Showing result 6 - 10 of 84 essays containing the words luxury industry.

1. 6. Sustainability-oriented Business Model: An Analysis of Sustainable Practices in the Context of a Luxury Hotel

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Kiesha-Marie Min Yi Chong; [2023]
   Keywords : Hotel Industry; Luxury Hospitality; Practice Theory; Sustainable Business Model; Sustainability Initiatives; Sustainable Luxury;

   Abstract : Due to various ongoing environmental crises, there is an urgent need for sustainable solutions and initiatives, as it has become an imperative criterion for businesses to include in their operations. Further, the hospitality sector is a multibillion-dollar industry and has a great impact on not only the economy, but the environment as well. READ MORE

3. 7. Millennials Transforming the Luxury Fashion Industry: An exploratory research about enabling a multidirectional service encounter online

   University essay from Göteborgs universitet/Graduate School

   Author : Agnes Ahlman; Elin Jansson; [2022-08-04]
   Keywords : Luxury; The Luxury Consumer; Millennials; Unidirectional factor; Multidirectional factors;

   Abstract : There is a growing apparent conflict within the luxury fashion industry in regards to the service encounter. This as luxury fashion brands are reluctant to digital change in their service practices while there is a growing expectation among the ‘new’ luxury consumer of millennials for brands to adapt to more interactive and digital practices. READ MORE

4. 8. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Mariam Elsayed; [2022]
   Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

   Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

5. 9. Is Bling a Thing? Exploring the Performance Management Systems of a Luxury Fashion Brand

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Axel Eklund Bona; Hedda Sievert; [2022]
   Keywords : Performance Management Systems; PMS in Luxury Brands; Forms of Capital;

   Abstract : This qualitative single case study draws upon eleven interviews and investigates how distinguishable characteristics associated with being a luxury fashion brand have affected the company's Performance Management Systems ("PMS") and the subsequent implications for the interplay between financial and non-financial focus. Empirically structured around Otley's (1999) framework for PMS research and analyzed with Bourdieu's (1986) forms of capital theory, the findings indicate that industry-inherited key characteristics of the company were derivable to a combination of underlying social and cultural capital in the organization. READ MORE

6. 10. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE