Essays about: "luxury retail"

Showing result 1 - 5 of 10 essays containing the words luxury retail.

1. 1. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Amel Vendela Björkbom; [2023]
   Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

   Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE

3. 2. The value of detailed product information in credit risk prediction : A case study applied to Klarna’s Pay Later orders in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Mimmi Andersson; Louise von Sydow Yllenius; [2022]
   Keywords : Credit Risk Management; Consumer Credit; BNPL; Credit Scoring; Alternative Data; Product Category; Product Type; Responsible Lending; e-commerce; Kreditriskbedömning; BNPL; konsumenkredit; alternativ data; produktkategori; produkttyp; hållbar kreditgivning; onlinehandel;

   Abstract : In this study we propose to enhance the predictive power of a Buy Now, Pay Later (BNPL) consumer credit scorecard by leveraging detailed product information. The object of analys is in this study is Klarna Bank AB, which is the largest retail finance provider in Sweden. READ MORE

4. 3. Making the inaccessible accessible - the oxymoron of online luxury distribution : A qualitative study on consumer responses towards the distribution of luxury in an online multibrand context

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Filip Jönne; Conrad Walz; [2020]
   Keywords : Luxury; Internet retailing; Online distribution; Brand alliance; Louis Vuitton; Amazon;

   Abstract : Background - Luxury companies have long been reluctant to adopt the internet as a mode of distribution. A luxury brand’s concept of exclusiveness is seemingly incompatible with the ubiquitous nature of the internet. READ MORE

5. 4. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Matilda Mattsson; Marcus Löfvenberg; [2018]
   Keywords : Luxury experience; visual merchandising; online visual merchandising; luxury retail; Social Sciences;

   Abstract : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. READ MORE

6. 5. Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Ludvig Sandell; [2017]
   Keywords : bespoke tailoring; Savile Row; menswear; classical menswear; brand modernisation; brand development; family brand; heritage brand; step down line extensions; family business;

   Abstract : Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. READ MORE