Essays about: "luxury segmentation"

Showing result 1 - 5 of 6 essays containing the words luxury segmentation.

  1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  3. 2. Applying Purchasing Category Management on a purchasing department to increase its performances : A case study with a luxury automotive manufacturer

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Victor Erik Vincent Cardenas; [2021]
    Keywords : Supply-chain; Purchasing; Purchasing Category Management; Purchasing performance; Automotive Manufacturer;

    Abstract : Nowadays, manufacturing companies compete as much with their products as with their supply-chain. Within the overarching stages of supply-chain, purchasing is a process that responds to the organizations needs of acquiring raw materials, components and semi-finished products in order to enable the execution of operations. READ MORE

  4. 3. Value Based Segmentation of Luxury Consumption : Behavior among Iranian Employed Women

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Sara Mehrabi; Roxana Zahedi; [2016]
    Keywords : ;

    Abstract : Luxury market has a continuous growth that proves the increasing demand of luxury around the world despite recession or other similar problems. For this reason luxury concept has been studied from several aspects in different regions around the world; but as the concept of marketing and consumer behavior can be customized based on culture and peoples beliefs and values in every region of the world; local studies are necessary for marketers and business owners in order to penetrate in different markets. READ MORE

  5. 4. Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments?

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Maria Erlandsson; Elin Forslund; [2015]
    Keywords : Fashion; Intermediary Luxury; Brand Identity; Brand Image; User Imagery; Self-image Congruence;

    Abstract : Title: Are intermediary luxury fashion brands excluding overweight and obese women in the UK, by not offering their sizes among its assortments? Authors: Elin Forslund and Maria Erlandsson Supervisor:Ulf Aagerup Level: Bachelor thesis in marketing (15 ECTS). Spring 2015. READ MORE

  6. 5. Loyalty Card Promotional Activity in Budget Hotel

    University essay from Institutionen för ekonomi

    Author : Fei Teng; [2010]
    Keywords : loyalty card; budget hotel; Swedish customer;

    Abstract : Loyalty card is one of the most commonly used promotional activities in business. Thus far, there are some research has been done on luxury hotel, but very few researches are on budget hotel. READ MORE