Essays about: "mälardalen university"
Showing result 21 - 25 of 121 essays containing the words mälardalen university.
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21. The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships : An explorative case study on the transformation towards a more sustainable and responsible future in the mining industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Savannah Buhler Tuuli Söder (99/02/15) (99/03/12) Title: The Influence of Corporate Social Responsibility Activities on B2B Customer Relationships Supervisor: Edward Gillmore Keywords: CSR activities, B2B Relationships, Collaboration, Alignment, Differentiation Research question: What effect do CSR alignment strategies and CSR differentiation strategies have on a firm's B2B relationships? Purpose: The purpose of this research is to study how a firm aligns or differentiates its CSR strategies in a B2B context. The aim is to investigate how a firm’s CSR strategies affect customer relationships. READ MORE
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22. Exploring sustainability performance in small and medium-sized enterprises from a triple bottom line perspective
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-31 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ahlqvist Malin, Fredmark Ida Xing and Pirani Shervin (93-03-11) (96-06-05) (98-07-02) Title: Exploring sustainability performance in small and medium-sized enterprises from a triple bottom line perspective Supervisor: Edward Gillmore Keywords: TBL, Sustainability, Initiatives, Environmental performance, Economic performance Research questions: RQ1: What are the characteristics of sustainable initiatives in SMEs? RQ2: How do the sustainability initiatives affect the economic performance and the environmental performance within SMEs? Purpose: This study aims to explore the characteristics of initiatives that an SME is undertaking regarding sustainability and how it affects their economic and environmental performance. Method: This study has an inductive approach and one case study. READ MORE
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23. LITHIUM-ION BATTERIES FROM A CLEAN ENERGY PERSPECTIVE: The Case of Northvolt
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-01 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: João Vitor Barroso França Karl Isaksson Alex Josefsson (99/04/01) (97/10/31) (95/09/08) Title: LITHIUM-ION BATTERIES FROM A CLEAN ENERGY PERSPECTIVE: The Case of Northvolt Supervisor: Konstantin Lampou Keywords: Northvolt, Lithium-Ion Battery, SDG, Sustainability, Clean energy Research question: How does a company in the Lithium-Ion Battery Industry contribute to affordable and clean energy for all? The case of Northvolt Purpose: The purpose of this study aims at understanding what values and implementations Northvolt has in its business to integrate targets from the UN’s SDG number seven. Because of the complexity of the research area, the authors adopted an extensive literature review on articles concerning corporate social responsibility (CSR), sustainable development (SD), and Lithium-Ion batteries. READ MORE
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24. Consumers' involvement of online luxury purchases
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 2022-06-01 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Nor Reda Rubar Onursal Title: Consumers’ involvement of online luxury purchases Supervisor: Stylianos Papaioannou Keywords: Online luxury, Consumer behavior, Theory of planned behavior, Different generational cohorts. Research questions: What factors influence consumers’ involvement of luxury purchases online? Purpose: The purpose of this study is to examine the identified gap in regards to online purchases of luxury goods in the context of cars and how it in turn may influence consumers’ involvement. READ MORE
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25. Digital Marketing Strategies for Startups in the Fitness Industry : A research paper providing a clear picture of how startups in the fitness industry should allocate their resources to achieve the most output
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-02 Level: Bachelor Thesis in Business Administration, 15cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Samuel Andersson Emma Berg Albin Lundgren 99/09/15 99/08/12 99/04/03 Title: Digital Marketing Strategies for Startups in the Fitness Industry Supervisor: Ali Farashah Keywords: Digital Marketing, Startups, Physical Fitness, Social Media, Big Data Research Question: What digital marketing strategies do startups in the fitness industry implement to position their brand to targeted customers in the absence of big data? Purpose: This study aims to provide fitness startups with information to reach their target customers without the use of big data, as well as which marketing strategy is the most effective for a startup. Method: The approach of this study was a qualitative approach. READ MORE
