Essays about: "märkesprofilering"

Found 2 essays containing the word märkesprofilering.

  1. 1. Rebranding a century-old brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Melissa Calisir; Anni Lehtinen; Frida Östberg; [2017]
    Keywords : branding; rebranding; brand communication; brand image; brand identity; heritage; märkesprofilering; varumärkes rekonstruktion; varumärkeskommunikation; varumärkesimage; varumärkes identitet; arv;

    Abstract : As customer segments age and technologies advance, many brands realize that they have to do something in order to survive and appeal to younger consumers. Oscar Jacobson, a brand that has existed since 1903, had experienced decreasing sales due to an aging customer base. A rebranding process was started when ownership of the company was shifted. READ MORE

  3. 2. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    University essay from KTH/Industriell marknadsföring

    Author : PAWEL BONIECKI; [2016]
    Keywords : online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Abstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE