Essays about: "macro model of communication"

Showing result 1 - 5 of 21 essays containing the words macro model of communication.

1. 1. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

   University essay from Umeå universitet/Företagsekonomi

   Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
   Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

   Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

3. 2. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

4. 3. Analysis of The Co-existence of Local and Macro Mobile Networks

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Outba Bn Nafi Hassan Mohammed Ibrahim; [2023]
   Keywords : ;

   Abstract : The transition to 5G technology holds the promise of significant enhancements to existing wireless connectivity. Industries are increasingly inclined to exploit 5G capabilities, utilizing the technology to bolster mobile broadband and ensure ultra-reliable, low-latency communication services within localized 5G networks. READ MORE

5. 4. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

6. 5. Hur kommuniceras klimatfördelarna med att bygga flerbostadshus i trä

   University essay from SLU/Dept. of Forest Economics

   Author : Martin Söderlund; [2019]
   Keywords : hållbar marknadsföring; makromodell av kommunikation; marknadsföringsmix; mikromodell av kommunikation; marketing mix; macro model of communication; micro model of communication; sustainable marketing;

   Abstract : I takt med en ökad konsumentmedvetenhet och kunskap kring konsumtionens klimatpåverkan kritiseras traditionella strategier inom marknadsföring allt hårdare. Kritiken har framförallt handlat om marknadsförares främjande av överkonsumtion och att på så sätt ha bidragit att skapa ett ohållbart konsumtionssamhälle. READ MORE