Essays about: "male advertisement"

Showing result 1 - 5 of 20 essays containing the words male advertisement.

  1. 1. Gendered Language in English Job Advertisements and the Perception of Potential Applicants within Electrical and Electronic Engineering in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Josefin Alm; [2024]
    Keywords : Sociolinguistics; gender; language; masculine and feminine words; job advertisements; electrical; and electronic engineering.;

    Abstract : This mixed-method study investigates the use of masculine and feminine-coded words (i.e., words associated with gender stereotypes) in English job advertisements in Sweden, focusing on the male-dominated Electronic and Electric engineering field in Sweden (SCB, 2022). READ MORE

  3. 2. Heroic Soldier-ism: Beautified Power Asymmetry

    University essay from Linköpings universitet/Institutionen för tema

    Author : Vanessa Noack; [2020]
    Keywords : representation; gender performativity; femininity; Swedish Armed Forces; ideology; inclusivity; critical discourse analysis; critical visual analysis;

    Abstract : The Swedish Armed Forces can be considered a hegemonic masculine organisation with deeply embedded patterns of patriarchy, as well as fratriarchy represented by notions of homogeneity and the male soldier. Women are highly underrepresented and face multiple double standards related to their performance of gender and more precisely performance of femininity. READ MORE

  4. 3. Mad Men: Masculinity and Advertising in the #MeToo Era - A Quantitative Study of Men's Responses to Purpose-Driven Advertising that Challenges Traditional Masculinity

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julia Zilkens; Sarah Wiggins; [2019]
    Keywords : Purpose-Driven Advertising; Non-Stereotypical Advertising; #MeToo Movement; Masculinity; Social Effects;

    Abstract : Existing research shows that non-stereotypical advertising generates positive brand-related and social effects. However, there is limited research on non-stereotypical portrayals of masculinity and on non-stereotypical advertising that includes an overt call for social change. READ MORE

  5. 4. WACC: Where Are the Corporate Chicks? A study on female presence within corporate finance and banks' efforts to increase it.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ida Hanhirova; Isabel Thelin; [2019]
    Keywords : Employer Branding; Gender Diversity; Recruitment Advertisement; Women in Finance;

    Abstract : The financial industry, especially corporate finance, has historically been perceived as somewhat male-dominated. During recent years however, attention has been drawn to increased efforts to achieving gender equality among professionals within finance, followed by debates regarding the importance of it. READ MORE

  6. 5. Leadership Style and Readiness Requirement in Job Advertisements : Exploring gender differences in wording appeal within technological corporate culture

    University essay from Uppsala universitet/Institutionen för psykologi

    Author : Anna Bäckelie; [2018]
    Keywords : Gender differences; job advertisement configuration; organizational leadership; leadership style; readiness requirement;

    Abstract : Organizational leadership is predominantly male, even after decades of effort to even out this gap. The gender gap in corporal leadership was here assessed by investigating the possible effect of job advertisement configuration. READ MORE