Essays about: "management information system in customer relationship management"

Showing result 1 - 5 of 41 essays containing the words management information system in customer relationship management.

1. 1. A tailored web-based system for managing and attracting customers

   University essay from

   Author : Carl Anton Gustavsson; Elis Indebetou; Filip Von Knorring; Erik Larsson; Nils Persson; Ramez Shakarna; [2023]
   Keywords : CRM;

   Abstract : Denna rapport redogör utvecklingen av ett kundhanteringssystem (CRM) och en webbsida för Minafribrev, ett finansbolag, i syfte att förbättra kundinteraktioner och relationshantering. Målet var att utveckla ett system som kunde användas för att effektivt hantera kundaktiviteter och att lagra relevant data som kontaktinformation, information om möten, och att hantera kundrelaterade uppgifter. READ MORE

3. 2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Klara Larsson; Freja Ling; [2023]
   Keywords : Customer Relationship Management CRM ; Customer Classification; Customer Acquisition; Machine Learning; Insurance Industry; Corporate Insurance; B2B; AI-CRM; Kundrelationssystem CRM ; Kunklassificering; Nykundsbearbetning; Maskininlärning; Försäkringsbranchen; Företagsförsäkring; B2B; AI-CRM;

   Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE

4. 3. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

   University essay from

   Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
   Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

   Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

5. 4. A Cloud-based Business Process Automation Platform for Customer Interaction : Research, development, integration, deployment and test of a Business Process Automation platform to manage company customer relations through the cloud.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nicola Fiorello; [2021]
   Keywords : Business process management; Cloud deployment; Smart customer interaction.; Distribuzione su cloud; Gestione di processi aziendali; Interazione intelligente con i clienti.; Affärsprocesshantering; molndistribution; smart kundinteraktion.;

   Abstract : Customer relationship management is a crucial point of many businesses, and is often characterized by repetitive and monotonous actions carried out by operators. The evolution of technology, in this regard, is leading to a highly multi-channel scenario, where the entire history of interactions between the company and the customer is fragmented across different services and communication tools. READ MORE

6. 5. An initial step towards design guidelines for invoice management in CRM

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Jakob Skogby Steinholtz; [2020]
   Keywords : User-centered design UCD ; Customer Relationship Management CRM ; Invoice management; E-invoicing; Usability; Information Technology IT ; Design guidelines;

   Abstract : The purpose of this study is to address uncertainty for the implementation of functionality concerning invoice management in the context of the customer relationship management (CRM) system Salesforce by providing design guidelines. It is a qualitative research project that follows a user-centered design (UCD) approach. READ MORE