Essays about: "management thesis on brand management"
Showing result 1 - 5 of 212 essays containing the words management thesis on brand management.
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1. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE
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2. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE
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3. A sustainability-focused innovation management and product development framework - Based on current practices at Mips
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. READ MORE
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4. Social Brand Activism in a Changing Environment - A Qualitative Case Study on how Sportswear Organizations navigate Social Brand Activism whilst remaining Authentic
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Through a qualitative study, this thesis aims to investigate how sportswear companies navigate in the new complex field of social brand activism while remaining authentic to their customers and stakeholders. The thesis is conducted in a case study setting, where a total of nine interviews were executed. READ MORE
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5. Optimisation of warehouse for second-hand items using Machine Learning
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Warehouse management and organisation often use the popularity of items to assign placements in the warehouse and predict sales. However, when dealing with only unique second-hand items another solution is needed. READ MORE