Essays about: "management thesis on consumer behaviour"
Showing result 1 - 5 of 24 essays containing the words management thesis on consumer behaviour.
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1. Returning fashion items has never been easier : A qualitative multiple case study regarding the challenge of designing a return policy that benefits the consumer, the corporation and the environment
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : An escalating concern about the environment amongst the general population, businesses trying to make their way forward on the hunt for market shares and profitability, and customers that nowadays are used to extreme flexibility in their purchase and return process due to the immense growth of e-commerce. These observations can all be considered facts, but do they correlate with each other when a customer tries on a pair of pants and decides to return them to the retailer? The purpose and reason for why this thesis was conducted was to gain an understanding of how fashion e-tailers in Sweden balance the needs of consumers, company finances and environmental concerns when designing their return policy. READ MORE
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2. Reverse Logistics in the Setting of Industry 4.0: A Sustainability Perspective
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : Circularity and sustainability, these are terms that are discussed in many different ways in current research due to the climate crisis. To face the challenges of the climate crisis and new consumer behaviour, the still emerging concept of Industry 4.0 is considered in different ways. READ MORE
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3. Business Model Innovation for a Foodtech Startup : Solving Food Waste Using Real Time Spoilage Indicator
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Food, an essential to human existence is also a major contributor to negative environmental and social impact due to the complexity of the food system, current ways of working of the stakeholders and consumer behaviour. This thesis deals with one such food product, fresh meat which has a high carbon footprint due to extensive land and water usage during production. READ MORE
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4. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE
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5. The Impact of Covid-19 on Restaurants and Consumer Behaviour with in Jönköping Region
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Abstract Background: With the COVID-19 pandemic, consumer behaviour has adjusted accordingly, especially in relation to the restaurant industry. This issue is also present in the restaurant managers responses displayed at this critical event. READ MORE