Essays about: "management thesis on service marketing management"

Showing result 1 - 5 of 81 essays containing the words management thesis on service marketing management.

  1. 1. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Charity Mashegede; Muram Shafik Radwan; Mariam Bilal; [2018]
    Keywords : brand avoidance; social media; Facebook;

    Abstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE

  2. 2. Disruption of the current utility business by utilizing EV charging infrastructure to unlock grid flexibility : Possibilities for Blockchain technology

    University essay from KTH/Energiteknik

    Author : Olga Jensen; [2018]
    Keywords : ;

    Abstract : Den europeiska energisektorn genomgår numera en viktig övergång från en centraliserad elkraftförsörjning till distribuerad elproduktion från förnybara källor. Dessutom leder utfasningen av fossila bränslen till en ökning av antalet elfordon (här EV). READ MORE

  3. 3. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Tingting Wang; [2018]
    Keywords : Craft beer consumption; China; Value co-creation; consumer culture; consumer value; Social Sciences;

    Abstract : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. READ MORE

  4. 4. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  5. 5. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE