Essays about: "management thesis on service marketing management"
Showing result 16 - 20 of 93 essays containing the words management thesis on service marketing management.
-
16. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE
-
17. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement
University essay from Umeå universitet/FöretagsekonomiAbstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE
-
18. Brand Avoidance : A qualitative study on why consumers make conscious decisions to avoid social medial platforms like Facebook
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Interest in brand avoidance, which is a form of anti-consumption behaviour is growing among scholars, marketers and consumers. The extant literature has focused on the positive attitude consumers have towards brands, failing to account for reasons underlying brand avoidance. READ MORE
-
19. Disruption of the current utility business by utilizing EV charging infrastructure to unlock grid flexibility : Possibilities for Blockchain technology
University essay from KTH/EnergiteknikAbstract : Den europeiska energisektorn genomgår numera en viktig övergång från en centraliserad elkraftförsörjning till distribuerad elproduktion från förnybara källor. Dessutom leder utfasningen av fossila bränslen till en ökning av antalet elfordon (här EV). READ MORE
-
20. Dynamic consumer value through value co-creation in the context of consumer culture-An ethnographic study on craft beer consumption in China
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Alcohol consumption is important within the research of service management in retail, because it is not only a consumption phenomenon, but also a societal matter. Inappropriate drinking culture and unhealthy drinking habits can cause serious issues to the individuals and the society. READ MORE