Essays about: "management thesis on service marketing management"

Showing result 21 - 25 of 93 essays containing the words management thesis on service marketing management.

1. 21. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

   University essay from Göteborgs universitet/Graduate School

   Author : Odia Okhiria; [2017-09-15]
   Keywords : ;

   Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

3. 22. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Victoria Starkhammar; Anna Neglén; [2017]
   Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

   Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

4. 23. Identifying and Addressing the Challenges of Mainstreaming the Menstrual Cup in Uganda

   University essay from Lunds universitet/Teknisk logistik

   Author : Mathilde Hagander; Sara Velin; [2017]
   Keywords : Menstrual Cup; Developing Context; Developing Countries; Uganda; Menstrual Hygiene Management; Demand; Availability; Business and Economics;

   Abstract : Menstruation is a normal body function and a sign of reproductive health. Although it is a fundamental human right for girls and women to have the ability to properly manage their menstruation, it is a long-neglected issue in low-income countries. READ MORE

5. 24. Max(imum) vegan : a case study on vegan products in the food service sector

   University essay from SLU/Dept. of Economics

   Author : Julia Marcopoulos; [2017]
   Keywords : consumers; food; food service sector; marketing; plant based diet; sustainable eating; sustainability; vegan;

   Abstract : Animal based foods have been important components of the Swedish diet for many years. As the meat, dairy and eggs require more resources than plants the sustainability advantage of the vegan diet is becoming incresingly acknowledged. However, research has shown evidence of it being difficult to change peoples’ dietry habits. READ MORE

6. 25. Understanding when customers leave : Defining customer health and how it correlates with software usage

   University essay from Uppsala universitet/Institutionen för teknikvetenskaper

   Author : Robert Åman; [2017]
   Keywords : Customer Success; Customer Relationship Management; customer health; perceived value; satisfaction; loyalty; retention; churn; SaaS;

   Abstract : More and more businesses today focus on building long-term customer relationships with the objective to secure recurring revenues in competitive markets. As a result, management philosophies such as Customer Success have emerged, which underlines the importance of knowing your customers in order to make them stay. READ MORE