Essays about: "management thesis title on consumer behavior"

Found 4 essays containing the words management thesis title on consumer behavior.

  1. 1. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  3. 2. Consumer's behavior and trust in E-commerce

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Rachel AMIMEUR; Caterina NOCERAS MULET; [2012]
    Keywords : Marketing consumer behavior e-commerce;

    Abstract : Title: Consumer’s behavior and trust in E-commerce. Authors: AMIMEUR Rachel and NOCERAS MULET Caterina Supervisor: LJUNGQUIST Urban Level: Bachelor Thesis in Business and Administration, Marketing Key words: E-commerce, consumer’s behavior, buying behavior, Trust, pure players… Purpose: The purpose is to explore how people working in E-commerce can encourage customers purchase decision on internet by improving customer trust during the purchase. READ MORE

  4. 3. Implementing and handling the weakness of dog insurance in Thailand

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : NIPAPORN SOMBOONRUNGROT; SUPAPORN TECHAVICHIAN; [2011]
    Keywords : ;

    Abstract : Abstract   Title:                “Implementing and handling the weakness of dog insurance in Thailand” Course:            Master Thesis EFO 705, International Marketing, spring semester 2011 Mälardalen University, Sweden Authors:          Nipaporn Somboonrungrot                                                          SupapornTechavichian Supervisor:      Erik Bjurström                                    Examiner:        Ole Liljetors Problem:          Despite the high potential growth of insurance industry in Thailand, dog insurance business need to continue to develop the service quality. To win the customer satisfaction through the service, the insurance company has to focus on its customers. READ MORE

  5. 4. Title : Potentials of Insurance Market Development in Jizzak region

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Shuhrat Abdullaev; Sharof Abdurahmonov; [2007]
    Keywords : Marketing; Insurance; Management;

    Abstract : Title: Potentials of Insurance Market Development in Jizzak region Authors: Shuhrat Abdulaev, Sharof Abdurahmonov Supervisor: Anders Hederstierna Department: Business Administration, Blekinge Technology Institute Course: Master’s thesis in Business Administration, 10 credits Background and Problem Discussion: The main reasons why we have chosen this topic “Potentials of insurance market development in Jizzak region” for our thesis are the followings: 1) Strong and Competitive insurance market is one of the essential parts of well-developed market economy. How to reach well-developed insurance market is a complex problem that the economy of Uzbekistan is facing now. READ MORE