Essays about: "management thesis topic in marketing management"

Showing result 11 - 15 of 29 essays containing the words management thesis topic in marketing management.

  1. 11. Social Media, Insta-Culture and The Reinvention of Fashion Week

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Victoria Andersson; Louise Jandér; [2016]
    Keywords : fashion; fashion week; social media; designers; change; society; consumers; Instagram; entertainment;

    Abstract : Background: It is clear that the fashion industry is experiencing a change as a result of the explosion of social media. Today the four key social media platforms for fashion houses are Instagram, Facebook, Twitter and Snapchat. The society has created a culture around these media platforms, which is referred to as insta-culture. READ MORE

  2. 12. Innovation in Swedish Restaurant Franchises

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Jenny Loikkanen; Jekaterina Mazura; Jelena Schrader; [2015]
    Keywords : innovation; franchise; franchisee; business format franchising; restaurant industry;

    Abstract : Background – The franchising industry in Sweden has experienced a vast growth in the recent years, and it makes up a significant part of the Swedish economy. The restaurant industry accounts for a large amount of the Swedish franchises. READ MORE

  3. 13. PIVOTING TOWARDS AN INSIGHT SELLING METHODOLOGY WITH A SALES PROCESS

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT); KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Tjan-Chao Ooi; Nils Pundurasi; [2013]
    Keywords : Sales; Solution Selling; Insight Selling; Sales trends; Business process modelling; Customer Relationship Management; Marketing Management; Sales; Solution Selling; Insight Selling; Sales trends; Business process modelling; Customer Relationship Management; Marketing Management;

    Abstract : Sales are a subject that most people consider to be an art. The truth is that there are several sophisticated methodologies on how to successfully close a deal. However, time goes by, customers get smarter and the markets shifts. As a result sales methods start to fade away and do not necessarily work the way they used to. READ MORE

  4. 14. Word of Mouth Marketing in Education and Training Industry : A case study of Word of Mouth communication and its influence on consumer decision making process in the Chinese Education Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Qian Wei; Wei Gong; Yidi Zhu; [2012]
    Keywords : Word of Mouth marketing; Education and Training industry;

    Abstract : Purpose: the purpose of this thesis is to explore how entrepreneurial business within Chinese education and training service industry to conduct Word-of-Mouth marketing and to further investigate the factors that influence the effectiveness of WOM marketing during customer purchase decision making process.Based on the purpose above, the authors aim to investigate whether there is a relationship between input and output WOM in terms of those factors. READ MORE

  5. 15. Management perception on the importance of corporate social responsibility for brand image: : A case study of Husqvarna

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jenny Falk; Baobao He; [2012]
    Keywords : CSR; Brand Image;

    Abstract : This master thesis focus on corporate social responsibility (CSR) and the relation to brand image. The topic was chosen because of the lack of research in this type of field. Previous research has suggested that there might be a bond between CSR and the brand image of a company, however, no confirmations has been done. READ MORE