Essays about: "management thesis topic in marketing management"

Showing result 21 - 25 of 29 essays containing the words management thesis topic in marketing management.

  1. 21. Key Criteria in Project Evaluation : A study of New Service Development

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : Cam Nhung Nguyen; Eriona Shtembari; [2009]
    Keywords : project evaluation; project control; monitoring; criteria of evaluation; service innovation; service projects; new service development;

    Abstract : Project evaluation is concerned with indicators setting and performance tracking along the life of a project. It plays an essential role to the success of any project and therefore demands special attention. At the heart of this process lies a system of criteria one has to take into account when performing the evaluation. READ MORE

  2. 22. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Kamran Sairafi; [2009]
    Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

    Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

  3. 23. The Meaning of Sponsoring : A study on the motives behind sponsoring a sports team and the following effects on brand awareness.

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Fredrik Skovshoved; Salar Roshandel; [2009]
    Keywords : Sponsoring; Sport; Brand awareness; Motives; Effects; Sponsring; Sport; Motiv; Effekt; Varumärke;

    Abstract : Background: Sponsoring is a topic that has always been present but in different forms. Recently however, it has become even more popular and companies today invest small fortunes on becoming sponsors of different events, individuals and teams. READ MORE

  4. 24. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

    University essay from Blekinge Tekniska Högskola/Sektionen för management; Blekinge Tekniska Högskola/Sektionen för management

    Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
    Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

    Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

  5. 25. Corporate Sustainability/CSR Communications and Value Creation : A Marketing Approach

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Bibri Mohamed; [2008]
    Keywords : Keywords: Corporate and Marketing Communications; Corporate Sustainability; CSR; Corporate Identity; Corporate Reputation; Financial Performance; Stakeholders; PR and Skepticism.;

    Abstract : The purpose of this study is to explore the current practices in corporate sustainability/CSR communications and how this trend contributes to corporate value creation. More specifically, this study looks at this subject from the angle of how companies can use corporate sustainability/CSR communications in marketing activities to attain corporate marketing objectives. READ MORE