Essays about: "management thesis topic in services marketing management"

Found 5 essays containing the words management thesis topic in services marketing management.

1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Millie Karphammar; Jennifer Brettschneider; [2021]
   Keywords : eCRM; CRM; customer loyalty; video streaming industry;

   Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

3. 2. Assessment of factors influencing marketing strategies of Software as a Service or SaaS

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Natalia Michelsonas; Rahim Mohammed Abdur; [2012]
   Keywords : SaaS; Software as a Service;

   Abstract : This paper analyses marketing strategies appropriate for small companies providing SaaS (“Software as a Service”) solutions. The exploratory research approach was adopted to answer the thesis question. Three frameworks were used by the researchers as the basis for data analysis. The first is the DEMATEL approach developed by Wu et al. READ MORE

4. 3. An Analysis of Marketing Strategies of an Integrated Facility Services Company : The Case of ISS, Sweden

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Collins Nwakanma Amanze; Sondengam B.K.A; [2008]
   Keywords : International Service System ISS ; Integrated Facility; Marketing strategy; strategy; Environmental Management Standard EMS ;

   Abstract : TOPIC: An Analysis of Marketing Strategies of an Integrated Facility Services Company: The Case of ISS, Sweden AUTHORS: Collins Nwakanma Amanze, Sondengam B.K. READ MORE

5. 4. Title : Potentials of Insurance Market Development in Jizzak region

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Shuhrat Abdullaev; Sharof Abdurahmonov; [2007]
   Keywords : Marketing; Insurance; Management;

   Abstract : Title: Potentials of Insurance Market Development in Jizzak region Authors: Shuhrat Abdulaev, Sharof Abdurahmonov Supervisor: Anders Hederstierna Department: Business Administration, Blekinge Technology Institute Course: Master’s thesis in Business Administration, 10 credits Background and Problem Discussion: The main reasons why we have chosen this topic “Potentials of insurance market development in Jizzak region” for our thesis are the followings: 1) Strong and Competitive insurance market is one of the essential parts of well-developed market economy. How to reach well-developed insurance market is a complex problem that the economy of Uzbekistan is facing now. READ MORE

6. 5. Swedish designers go Nippon : An empirical study of small Swedish design firms' entry to Japan

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Emma Rudén; Karin Ertman; Emma Henningsson; [2006]
   Keywords : internationalisation; export; market entry; design; small firms; Japan;

   Abstract : Internationalisation is today part of every firm’s reality and impossible to deny. Researchers have developed several models and theories concerning this topic describing firms internationalisation in terms of innovation models, behavioural-, sequential-, and learning processes. READ MORE