Essays about: "managerial actions"

Showing result 1 - 5 of 33 essays containing the words managerial actions.

  1. 1. To share or not to share A case study of inter-project knowledge sharing in a project-based organization

    University essay from Göteborgs universitet/Graduate School

    Author : Finn Andersson; [2018-07-03]
    Keywords : Knowledge Management; Knowledge Sharing; Project-based Organizations; Knowing in Practice; Power;

    Abstract : MSc in Management.... READ MORE

  2. 2. Barriers for Responsible Investments: Facilitating a Greener Economy : -A Multiple Case Study of Asset Management Companies

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Alexander Olausson; Charlie Essland; [2018]
    Keywords : Sustainability; Socially Responsible Investing; Corporate Social Responsibility; Sustainable Business Models; Sustainable Banking;

    Abstract : Purpose – The purpose of this research is to develop and contribute with an improved understanding of socially responsible investing and its barriers within the asset management sector. To accomplish the purpose of this research, four areas have been investigated; sustainability, business models, socially responsible investing, and barriers for socially responsible investing. READ MORE

  3. 3. In God We Trust - All others Must Bring Data

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linda Stoby Höglund; [2018]
    Keywords : Machine Learning; Big Data Analytics; Artificial Intelligence;

    Abstract : The goal of this study is to investigate the organisational and managerial gaps impeding the successful adoption and deployment of machine learning in many organisations. The aim is to narrow the research gap on why the adoption of machine learning is slow, and provide further insights on what actions organisations must take to encourage advancements. READ MORE

  4. 4. Dramatically Changing Brand Image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; Clara Michelsen; [2018]
    Keywords : Brand image change; paraprosdokian; cognitive dissonance; brand perceptions; brand prejudices; elements of surprise; Social Sciences;

    Abstract : The purpose of this journal is to further investigate how a brand, during a limited time frame, can change an unwanted image by challenging the stereotypical perceptions of their brand by adding an element of surprise. The research is conducted through a multiple-case study consisting of four cases: Mercedes-Benz, Opel, McDonald’s and Lidl. READ MORE

  5. 5. “I’m not greening it”: An explorative study of greening strategies affect on consumers’ brand image

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Orkun Aydin; Rebecca Hitijahubessij; [2018]
    Keywords : Green strategies; green branding; green brand image; brand image; McDonald’s; Business and Economics;

    Abstract : Purpose: The aim of this paper is to explore how brands’ greening strategies affect consumers’ green brand image. Design/Methodology/Approach: This study is based on a qualitative approach, researching one case, McDonald’s greening strategies compared with the consumers’ brand image. READ MORE