Essays about: "managerial activities"

Showing result 16 - 20 of 191 essays containing the words managerial activities.

  1. 16. Energy Management in Internal Networks for Increased Energy Efficiency : A Case Study at ProfilGruppen Extrusions AB

    University essay from Linköpings universitet/Energisystem

    Author : Emma Himmelmann; Matilda Åsund; [2023]
    Keywords : energy management; energy efficiency; internal network; energiledning; energieffektivisering; energieffektivitet; internt nätverk;

    Abstract : Around one third of the CO2-emissions in the world are estimated to be originating from the industrial sector. These emissions must be reduced dramatically and one of the ways of doing so is by improving energy efficiency. Energy efficiency aims to reduce the energy needed whilst ensuring the same amount and quality of goods and services. READ MORE

  3. 17. Combating the credibility crisis - Investigating the role of brand co-creation within green marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Niklas Löfgren; Axel Wieslander; [2022-08-04]
    Keywords : Green Marketing; Brand Co-creation; Green Brand Equity; Brand Credibility; Greenwashing; Transparency;

    Abstract : Firms are facing increasing pressure to become more sustainable, coupled with growing insight and scrutiny. However, attempts to meet these demands and attract sustainability-concerned consumers through green marketing and branding has resulted in widespread greenwashing. READ MORE

  4. 18. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

    University essay from Göteborgs universitet/Graduate School

    Author : Swati Malhotra; [2022-07-05]
    Keywords : Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

    Abstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE

  5. 19. Power of Togetherness - Open Innovation through the Lens of Institutional Logics

    University essay from Göteborgs universitet/Graduate School

    Author : Christina Norderyd; Miriam Volgger; [2022-06-23]
    Keywords : Innovation Management; Open Innovation; Open Innovation Model; Institutional Logics; Institutional Knot;

    Abstract : Innovation has been the topic of conversation within the field of management for several years. Scientific research regarding innovation management includes numerous concepts and theories such as the closed and open innovation models. READ MORE

  6. 20. The dual aspects of supplier contribution in sustainable innovation: Yes or No?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mehran Aslaniyan; Golzar Daneshzad; [2022]
    Keywords : Human capital specific investments; Supplier sustainable innovation contribution; Learning capacity; Market orientation; Absorptive capacity; TCE; RET;

    Abstract : Companies are increasingly motivated to deal with the issue of sustainability not just from a moral standpoint, but also because these issues may be a major root of innovation. To achieve these sustainable innovations, the number of manufacturers who invest in specific resources has been increasing. READ MORE