Essays about: "managerial activities"

Showing result 21 - 25 of 191 essays containing the words managerial activities.

  1. 21. Closer Connection for Perfection

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Robin Naderi; Nicholas Sjögren; [2022]
    Keywords : Influencer Marketing; Management of Influencer Marketing; Micro-Influencer; Nano-influencer; Value Creation;

    Abstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE

  3. 22. Green and Circular Capital Investments in Production Industry

    University essay from KTH/Hållbar produktionsutveckling (ML)

    Author : Filip Magnusson; [2022]
    Keywords : Green design; Capital investment design; Production system design; Circular investments; Grön design; Design kapitalinvesteringar; Design produktionssystem; Cirkulära investeringar;

    Abstract : As the concept of sustainability and environmentalism is growing due to new customer demand and regulations, production industry is facing extreme challenges in rethinking their processes and implement sustainability measures. Several companies are taking reactive measures where changes are made on the shopfloor in form of altered operations. READ MORE

  4. 23. The drivers of prosumer innovativeness and its impact on value co-creation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Kristoffer Eriksson; [2022]
    Keywords : Prosumer; Value; Co-creation; Innovation; Innovativeness; Motivation; Driver;

    Abstract : Purpose – The purpose of this study is to find what the drivers of prosumer innovativeness are and how prosumer innovativeness impacts value co-creation. To achieve this purpose, the study aimed to answer the following two research questions: “How does prosumer innovativeness impact value co-creation?” and “What drives prosumer innovativeness?” Method – Through the assessment of already existing literature, a conceptual model was created. READ MORE

  5. 24. Adoption and Implementation of Hospital IT Systems in Ambulatory Surgical Care

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Tina Lundgren; [2022]
    Keywords : Digital adoption; Implementation; Technology adoption; Digital Systems; Ambulatory Care; Healthcare; Technology Acceptance;

    Abstract : Purpose - The purpose of this study is to receive an understanding for how to enable higher rates of adoption implementation success of hospital IT (HIT) systems in ambulatory surgical care settings.   Method - The study is an explorative deductive multiple case-study, incorporating 15 ambulatory surgical centers situated in Sweden, Germany, and the United States. READ MORE

  6. 25. Reshaping Organizations through Artificial Intelligence : Overcoming Barriers of AI-Implementation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Filip Drmac; [2022]
    Keywords : Artificial Intelligence; Machine Learning; Organizational Barriers; AI implementation; People Process Technology; Overcoming AI-barriers;

    Abstract : Purpose – the purpose of this study is to investigate managerial and organizational barriers that are associated with artificial intelligence (AI) and develop a structured process to overcome the organizational barriers throughout different phases of the implementation process. Method – The study applied a qualitative research approach that consisted of multiple case studies from various organizations in traditional industries. READ MORE