Essays about: "managerial communication"

Showing result 1 - 5 of 249 essays containing the words managerial communication.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Managing global teams in a knowledge-intensive organization: Middle management’s perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Mariam Mazanishvili; Sonam Kundnani; [2023-06-29]
    Keywords : Middle management; global teams; global organizations; sensemaking;

    Abstract : Managing global teams in today's world has become the norm for many organizations, placing middle managers in an even more important position, especially in a knowledge-intensive context. Although middle management is frequently discussed phenomena nowadays, there is a need for insights to understand middle management sensemaking of everyday activities in managing global teams in a knowledge-intensive context. READ MORE

  4. 3. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    University essay from Umeå universitet/Företagsekonomi

    Author : Xian Li; [2023]
    Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

  5. 4. Enhancing Performance Management System for improved employee satisfaction

    University essay from Lunds universitet/Institutionen för informatik

    Author : Praveen Surendranath; Roopak Ayikkara Kizhakkayil; [2023]
    Keywords : PMS; employee; performance; evaluation; satisfaction; Business and Economics;

    Abstract : An effective performance management system plays a crucial role in fostering employee engagement and productivity, which are essential for an organization's success. Employee satisfaction is one of the most important factors. However, the critical aspect of employee satisfaction has been largely overlooked in the existing literature. READ MORE

  6. 5. Risks and risk management in construction projects : A product life cycle approach

    University essay from Högskolan i Gävle/Besluts-, risk- och policyanalys

    Author : Björn Åberg; [2023]
    Keywords : Risk; Construction projects; Risk Management;

    Abstract : The construction industry often operates with important and expensive projects that should meet deadlines and various regulations and at the same time avoid risks associated with the phases of the construction projects. This thesis reviews risks by a project life cycle (PLC) and the risk management used in construction projects by interviewing different construction project stakeholders such as hotel owners in Belgium and construction specialists. READ MORE