Essays about: "managerial economics"

Showing result 1 - 5 of 212 essays containing the words managerial economics.

1. 1. Performance Measurement Systems, Middle Managers, and the Fight over Control

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nicole Kronkvist; Fritjof Janson; Maja Muscat Scerri; [2023]
   Keywords : Performance Measurement Systems; Expectancy Theory; Middle Managers; Control; Motivation; Business and Economics;

   Abstract : Title: Performance Measurement Systems, Middle Managers, and the Fight over Control Seminar Date: June 2nd, 2023 Course: Business Administration: Bachelor’s degree project in organization. Undergraduate level, 15 credits. READ MORE

3. 2. Why Coffee Machine Chats and Laundry Time Matter: Investigating Opportunities and Challenges of Different Work Arrangements

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Natalia Olender; Larissa Sophie Römer; [2023]
   Keywords : Opportunities; Challenges; Work-life Interdependency; Work Arrangements; Physical In-office Work; Hybrid Work; Remote Work; Employees; Employers; Business and Economics;

   Abstract : The subject of this thesis is based on a qualitative research study to examine the opportunities and challenges of the three work arrangements, physical in-office work, hybrid work, and remote work, as perceived by employees. Additionally, the perceived impact of those work arrangements on work-life interdependency is explored. READ MORE

4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

5. 4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

6. 5. Enhancing Performance Management System for improved employee satisfaction

   University essay from Lunds universitet/Institutionen för informatik

   Author : Praveen Surendranath; Roopak Ayikkara Kizhakkayil; [2023]
   Keywords : PMS; employee; performance; evaluation; satisfaction; Business and Economics;

   Abstract : An effective performance management system plays a crucial role in fostering employee engagement and productivity, which are essential for an organization's success. Employee satisfaction is one of the most important factors. However, the critical aspect of employee satisfaction has been largely overlooked in the existing literature. READ MORE