Essays about: "managerial guidelines"

Showing result 1 - 5 of 32 essays containing the words managerial guidelines.

  1. 1. Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image

    University essay from Högskolan Kristianstad/Avdelningen för ekonomi; Högskolan Kristianstad/Avdelningen för ekonomi

    Author : Oskar Gudmundsson; Joel Leteus; [2018]
    Keywords : Coopetition; Co-branding; Coopetitive Branding; Strategic Alliances; Consumer Based Brand Equity CBBE ; Brand Image;

    Abstract : The increased competitive intensity in several global markets has encouraged firms which traditionally compete, to also collaborate with each other, that is coopetitive branding alliances. Coopetitive branding has, to the best of our knowledge, not been researched from a consumer perspective. READ MORE

  2. 2. Effects of outsourcing transactional processes : A multiple cases study of Swedish SMEs on risks found within the internal control

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Emelie Larsson; Johan Groening; [2018]
    Keywords : Outsourcing transactional processes; internal control; COSO-framework; risks; SME;

    Abstract : BackgroundToday’s competitive market forces companies to focus on their core processes. As a result, the number of outsourcing arrangements has grown and especially transactional processes outsourcing, which is clearly evident in Sweden. READ MORE

  3. 3. Should we stay or should we go? - Key brand elements that can be affected by sponsorship issues and how to communicate the “go-decision”

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jakob Ivarsson; Carolin Bruder; Helena Lübeck; [2018]
    Keywords : Sport sponsorship; crisis management; on-the-field misbehaviour; off-the-field misbehaviour; external communication; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to examine how sponsorship crises can affect brands. Especially brands that have decided to part from their athletes are taken into account in this paper. Besides that, it aims to establish managerial guidelines that help to communicate the termination of sponsorship activities. READ MORE

  4. 4. Unattended Collection and Delivery Points: Exploring the Concept and Physical Dimensioning

    University essay from Lunds universitet/Förpackningslogistik

    Author : Marcus Hoon Halbauer; [2018]
    Keywords : Technology and Engineering;

    Abstract : The unattended collection and delivery point (UCDP) is one of several solutions to address the delivery issues arisen by increasing online retail sales. There are four solutions of the UCDP concept: the traditional parcel locker, the automated box design, the automated pillar design and the cart design. READ MORE

  5. 5. Winning at Gamification : How the implementation of gamification projects should be managed

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Anton Flygare; Daniel Smirat; [2017]
    Keywords : Gamification; implementation; challenges; success factors; phase model;

    Abstract : The concept of gamification has various areas of applications as a mechanism for creating motivation and engagement to behavioral change. However, there is a gap in current literature regarding guidelines for implementing gamification, leading to uncertainty and approaches of trial-and-error. READ MORE